I think the clever engineering/race bike image is a bust.
The engineering was inspired by bikes from 50+ years ago (like the Vincent Lightning) and doesn't flow through the entire design (nothing fancy about the fairings, seats, fenders, storage or anything else). I also feel there is a limited market for "racing" bikes with V-twin motors. Harley-Davidson does much better selling community, touring and freedom. Those are all more appealing to me than BIG SPEED on a public road.
So what can Buell sell as an image, to get more people interested in their bikes?
What do you think will work to catch the public imagination better than racing twins and exotic engineering?
i'm not sure, i think people need to know they exist and are a good bike. they also need to get their prices competitive. many people don't even know they exist though.-
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